Being United Makes All The Difference

Welcome to United Fresh 

Renew Membership

United Fresh LIVE! 365

Sign-up for our newsletter

Leading Through Crisis: The Path Forward for the Fresh Produce Industry

Monday, June 15 (4pm) - Wednesday, September 30, 2020 (12pm US/Eastern)
Digital Certificate

Register Now My Meetings

An on demand digital certificate series brought to you by Cornell University Executive Education

In any crisis, strong individual and team leadership make a significant difference in how a company can overcome challenges. With COVID-19 bringing unprecedented disruption to the world economy, leadership is more critical than ever before. Designed specifically for the fresh produce industry, this five-part series powered by Cornell University Executive Education faculty members will provide your company’s leaders with the critical skills they need to lead your operations forward.

Attendees who participate in the five sessions will receive the certificate. This program is designed for all professionals within the produce industry, there are no prerequisites.

Values Driven Leadership
Instructor: Risa Mish, Professor of Practice and Management, Cornell SC Johnson College of Business, Cornell University

VUCA Leadership (Volatile, Uncertain, Complexity, and Ambiguous)
Instructor: General George Casey, Senior Lecturer of Management and Organizations, Cornell SC Johnson College of Business, Cornell University

Planning Supply Chains for Resiliency
Instructor: Vishal Gaur, Emerson Professor of Manufacturing Management, Cornell SC Johnson College of Business, Cornell University, and Miguel Gomez Robert G. Tobin Professor of Food Marketing and Director, Cornell Food Industry Management Program

Communicating Through a Crisis
Instructor: Theomary Karamanis, Senior Lecturer, Management Communication, Cornell SC Johnson College of Business, Cornell University

State of the Industry: A Forecast of the Future
Instructor: Edward W. McLaughlin, Robert G. Tobin Professor of Marketing Emeritus, Director of the Food Executive Program, Cornell Executive Education, Charles Dyson School of Applied Economics and Management, Cornell University

For more information, please contact Amanda Griffin at or 202-303-3412.

Registration Includes:

Tuition for the program includes five digital on demand sessions. All sessions are recorded and available on demand to registrants to watch on their own schedule.

Meeting Attire:

Join as you are!

Registration Fees:

These fees are available through 09/30/2020
Name Price Available To
Member $400.00   United Fresh Members
Non Member $600.00   Non-Members

Cancellation and Other Policies:

No refunds will be made for cancellations of this on demand program.

Tuition must be paid in full prior to receiving access to the course.

For more information please contact:

Amanda Griffin
Vice President, Education and Program Management
United Fresh Produce Association
Phone: (202) 303-3412
Fax: (202) 303-3433