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Twisted Citrus Glazed Carrots & Dynamite Chili Lime Beets: Designing Craveable, Flavor-focused Labels for Plant-forward Dishes Using the Edgy Veggies Toolkit Webinar

Thursday, February 13, 2020 (2pm - 3pm US/Eastern)
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Want to design edgier, flavor-focused descriptions for your plant-forward dishes?

This webinar will explore cutting edge research about the language used to describe healthy foods throughout American culture, and details a step-by-step toolkit for using language insights to boost sales and customer satisfaction with plant-forward foods.

We'll first uncover the language used to describe healthy foods by top-selling restaurant menus, media advertisements, and social media posts in American culture, which primarily focus on health qualities and benefits instead of flavor and positive experiences. We'll then use these language insights to flip the script - and use indulgent, exciting, provocative language to promote the choosing and enjoyment of vegetables and plant-forward dishes in real-world settings, using the Edgy Veggies Toolkit.

Attendees will receive access to and instructions for using the Edgy Veggies Toolkit in their organization; be able to articulate the importance of labeling for consumer food decisions; and understand the evidence supporting taste-focused labeling strategies to boost sales and consumer satisfaction with plant-forward foods.

Speaker: Bradley Turnwald, PhD, Stanford University, Department of Psychology

Registration is complimentary for United Fresh members and $100 for non-members to participate.

Registration Includes:

Webinar link and toll free phone line.

Registration Fees:

These fees are available through 02/13/2020
Name Price Available To
Non-Member Rate $100.00   Non-Members
United Fresh Member Rate $0.00   United Fresh Members

Is Media Allowed?


For more information please contact:

Amanda Griffin
Vice President, Education and Program Management
United Fresh Produce Association
Phone: (202) 303-3412
Fax: (202) 303-3433