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Advanced Produce Sales Training


Thursday, December 5 (8am) - Friday, December 6, 2019 (1pm US/Pacific)
Hyatt Regency Monterey
1 Old Golf Course Road [map]
Monterey, CA 93940

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United Fresh Advanced Produce Sales Training is an advanced learning experience for sales professionals in the produce industry looking to expand on their current business development skills. The actionable takeaways over the 1.5 days of training will cover how to:
1. …close more SALES
2. …increase your perceived VALUE to your produce buyers (retail and foodservice)
3. …build stronger more productive RELATIONSHIPS with produce buyers
4. …develop a more CONSULTATIVE SELLING approach

In order to create an interactive learning environment, the course is limited to 20 participants. After the training concludes, instructor Buck Jones to will follow up individually with each class member discuss successes and challenges since the training. This continuation of the learning experience will help to drive home sales tactics in the real-world environment, providing value well beyond the 1.5 days in the classroom!

Group Member Discount: Send more than one attendee! Whether you want to send 2 folks to this course, or 1 to this Advanced Course and another to the Basic Sales Training held at the same time, we will offer a group member discount.
- Produce Industry Sales Training – Member Rate $1,250 for more than one attendee
- Advanced Sales Training – Member Rate $1,750 for more than one attendee
To obtain the discount, please reach out to Amanda Griffin, United Fresh VP of Education (agriffin@unitedfresh.org or 202-303-3412).

Registration Includes:

Course training materials and post event follow up.

Who Should Attend:

Seasoned and experienced produce sales professionals.

Meeting Attire:

Business Casual

Registration Fees:

These fees are available through 12/04/2019
Name Price Available To
Member Rate $2,000.00   United Fresh Members
Non-Member $3,000.00   NonMember


Cancellation and Other Policies:

Due to the unique nature of this course and the customized content for participants, cancellations must be made no later than November 22 to be eligible for a refund. We can accept substitutions of a registrant from the same company before or after the cancellation deadline.

General Hotel Information:

The training will take place at the Hyatt Regency Monterey. A block of rooms has been set aside at the group rate of $140. To secure your room click here: https://www.hyatt.com/en-US/group-booking/MRYDM/G-UFPR. Reserve your room by November 4 to ensure the best rate and availability.

Travel Information:

The Hyatt Regency Monterey Hotel is located 2 miles from Monterey Regional Airport (MRY).

Complimentary shuttle service is provided between the Hyatt and the Monterey Peninsula Airport daily. Call (831) 372-1234 to request airport shuttle service. After placing the call, the Hyatt shuttle will pick you up curbside at arrivals.

For departures, the shuttle departs from the hotel lobby hourly, quarter past the hour, advanced reservations required.

For more information please contact:

Amanda Griffin
Vice President, Education and Program Management
United Fresh Produce Association
Phone: (202) 303-3412
Fax: (202) 303-3433
Email: agriffin@unitedfresh.org