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Training for a Recall, Communicating Under Fire - May 2009
Wednesday, May 27 - Friday, May 29, 2009
Embassy Suites Monterey Bay-Seaside
Seaside, CA
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The United Fresh Research & Education Foundation is offering its hands-on educational course, "Training for Recall, Communicating Under Fire" in Salinas, CA. This two-day, hands-on training program will help you understand the fundamentals of a product recall, including your rights and responsibilities, the role of the FDA, how to limit your liability and manage customer expectations. In addition, we'll take an in-depth look at how to build a customized communication plan in the event of a recall, and how to effectively communicate to the industry, customers, consumers and the media.
At the very least, your produce recall team should include management, technical staff and your marketing/communications staff. If a product recall is not properly handled by your entire recall team, it can quickly turn into a crisis situation. This course is designed for everyone on your produce recall team. It will combine recall protocols and communication management principles to ensure that both your technical food safety staff and communication and marketing staff work together effectively and efficiently during product recall.
In addition to the two-day training course, United Fresh is offering a customized media training session that will take place Thursday afternoon & Friday morning (separate registration required). This media training course will prepare you for the stresses of a real-life interview. Our communication experts will teach you how to deliver your messages while being aggressively interviewed in front of the camera. Take what you learn and apply it to phone interviews, radio interviews and other crisis communication situations.
2-day Recall Training Course: May 27-28 - LIMITED SPACE STILL AVAILABLE
9:00 a.m. - 5:00 p.m. Wednesday, May 27
8:30 a.m. - 4:00 p.m. Thursday, May 28
Media Training: May 28-29 - SOLD OUT
4:30 p.m. - 6:30 p.m. Thursday, May 28
7:30 a.m. - 12:00 p.m. Friday, May 29
(Separate registration required; space is limited)
**The media training portion is currently sold-out; please contact Julie Jacocks at
jjacocks@unitedfresh.org to put your name on the waiting list. You can also sign up for media training at our
Florida Recall Course.
Related Files:
Registration Includes:
Registration for the Recall Course includes the 2-day training program with two continental breakfasts, two lunches and all program materials.
Registration for the Media Training includes the customized media training and breakfast on the morning of Day 3. Class size is limited to ensure personalized attention and maximum benefit. Each attendee will have an opportunity to be on camera and experience mock media interviews.
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Ask about our special group rates!
Recall Training Course (Member Rate)
$895
Recall Training Course (Non-Member Rate)
$1,195
Media Training (Member Rate)
$995
Media Training (Non-Member Rate)
$1,295
Both Recall & Media Training (Member Rate)
$1,695
Both Recall & Media Training (Non-Member Rate)
$2,395
Who Should Attend:
This course is designed for companies throughout the produce supply chain including Growers/Shippers/Packers, Processors, Wholesalers & Distributors, Retails, Restaurant Operators and Industry Organizations (including commodity boards and associations).
Who should attend: Operations Managers, Inventory Control Managers, Q&A Technicians, Food Safety Managers, Communication/Marketing Professionals, Media Spokespersons, Customer/Member Services Representatives, your company Recall Team, and your company Crisis Management Team.
Meeting Attire:
Business Casual
Cancellation and Other Policies:
Cancellations must be submitted no later than two weeks prior to the start date of the selected seminar to be issued a refund, less a $50 cancellation fee. Due to the unique nature and limited size of this course, cancellations made less than two weeks will not be issued a refund. Company substitutions are acceptable.
General Hotel Information:
**To reserve your room, please contact the Embassy Suites at (831) 393-1115 or 1(800)EMBASSY or
click here
Embassy Suites Monterey Bay-Seaside
1141 Canyon Del Rey
Seaside, CA 93955
montereybay.embassysuites.com
Sponsors and Sponsorship Information:
Special thanks to our Program Sponsor: SYNGENTA
For more information please contact:
Julie Jacocks
Education Manager
United Fresh Produce Association
Phone: (202) 303-3405
Fax: (202) 303-3433
E-mail: jjacocks@unitedfresh.org
