Cancelled - Training for a Recall, Communicating Under Fire - March 2009 Wednesday, March 25 - Friday, March 27, 2009 DoubleTree Club Atlanta Airport North 3400 Norman Berry Drive Atlanta, GA 30344

The United Fresh Research & Education Foundation is offering its hands-on educational course, "Training for Recall, Communicating Under Fire" in Atlanta, GA. This two-day, hands-on training program will help you understand the fundamentals of a product recall, including your rights and responsibilities, the role of the FDA, how to limit your liability and manage customer expectations. In addition, we'll take an in-depth look at how to build a customized communication plan in the event of a recall, and how to effectively communicate to the industry, customers, consumers and the media.

At the very least, your produce recall team should include management, technical staff and your marketing/communications staff. If a product recall is not properly handled by your entire recall team, it can quickly turn into a crisis situation. This course is designed for everyone on your produce recall team. It will combine recall protocols and communication management principles to ensure that both your technical food safety staff and communication and marketing staff work together effectively and efficiently during product recall.

In addition to the two-day training course, United Fresh is offering a customized media training session that will take place Thursday afternoon & Friday morning (separate registration required). This media training course will prepare you for the stresses of a real-life interview. Our communication experts will teach you how to deliver your messages while being aggressively interviewed in front of the camera. Take what you learn and apply it to phone interviews, radio interviews and other crisis communication situations.

2-day Recall Training Course: March 25-26
8:30 a.m. - 5:00 p.m. Wednesday, March 25
8:30 a.m. - 4:00 p.m. Thursday, March 26

Media Training: March 26-27
4:30 p.m. - 6:30 p.m. Thursday, March 26
7:30 a.m. - 12:00 p.m. Friday, March 27
(Separate registration required; limited to 10 attendees)

Registration Includes:
Registration for the Recall Course includes the 2-day training program with two continental breakfasts, two lunches and all program materials.

Registration for the Media Training includes the customized media training and breakfast on the morning of Day 3. Class size is limited to 10 attendees to ensure personalized attention and maximum benefit. Each attendee will have an opportunity to be on camera and experience mock media interviews.

**Ask about our special group rates!

Who Should Attend:
This course is designed for companies throughout the produce supply chain including Growers/Shippers/Packers, Processors, Wholesalers & Distributors, Retails, Restaurant Operators and Industry Organizations (including commodity boards and associations).

Who should attend: Operations Managers, Inventory Control Managers, Q&A Technicians, Food Safety Managers, Communication/Marketing Professionals, Media Spokespersons, Customer/Member Services Representatives, your company Recall Team, and your company Crisis Management Team.

Meeting Attire:
Business Casual



Cancellation and Other Policies:
Cancellations must be submitted no later than two weeks prior to the start date of the selected seminar to be issued a refund, less a $50 cancellation fee. Due to the unique nature and limited size of this course, cancellations made less than two weeks will not be issued a refund. Company substitutions are acceptable.

General Hotel Information:
United Fresh has reserved a block of rooms at the DoubleTree Club Hotel Atlanta Airport North. **To reserve your room at the special rate of $129, please contact the DoubleTree at (404) 763-1600 and request the United Fresh room rate.**

DoubleTree Club Hotel Atlanta Airport North
3400 Norman Berry Drive
Atlanta, GA 30344




For more information please contact:
Julie Jacocks
Education Manager
United Fresh Produce Association
Phone: (202) 303-3405
Fax: (202) 303-3433
E-mail: jjacocks@unitedfresh.org