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Advanced Produce Sales Training


Sunday, September 15 (2pm) - Monday, September 16, 2019 (5pm US/Eastern)
Grand Hyatt Washington
1000 H Street NW [map]
Washington, DC 20001

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United Fresh Advanced Produce Sales Training is an advanced learning experience for sales professionals in the produce industry looking to expand on their current business development skills. The actionable takeaways over the 1.5 days of training will cover how to:
1. …close more SALES
2. …increase your perceived VALUE to your produce buyers (retail and foodservice)
3. …build stronger more productive RELATIONSHIPS with produce buyers
4. …develop a more CONSULTATIVE SELLING approach

In order to create an interactive learning environment, the course is limited to 20 participants. After the training concludes, instructor Buck Jones to will follow up individually with each class member discuss successes and challenges since the training. This continuation of the learning experience will help to drive home sales tactics in the real-world environment, providing value well beyond the 1.5 days in the classroom!

Registration Includes:

Course training materials and post event follow up.

Your registration to the Advanced Produce Sales Training Program enables you to receive a discounted pass for The Washington Conference. Should you want to extend your stay and take part in the Conference, participants are eligible for a discounted registration package to include both events. For more information on The Washington Conference, click here: https://www.unitedfresh.org/events-programs/the-washington-conference/

Who Should Attend:

Seasoned and experienced produce sales professionals.

Meeting Attire:

Business Casual

Registration Fees:

These fees are available through 09/14/2019
Name Price Available To
Washington Conference Package $2,500.00   United Fresh Members
Member Rate $2,000.00   United Fresh Members
Non-Member $3,000.00   NonMember


Cancellation and Other Policies:

Due to the unique nature of this course and the customized content for participants, cancellations must be made no later than September 1 to be eligible for a refund. We can accept substitutions of a registrant from the same company before or after the cancellation deadline.

General Hotel Information:

The training will take place at the Grand Hyatt Washington, located in the heart of DC. A block of rooms has been set aside at the group rate of $325. To secure your room click here: https://www.hyatt.com/en-US/group-booking/WASGH/G-UFFA. Reserve your rom by August 16 to ensure the best rate and availability.

Travel Information:

The Grand Hyatt Washington is located 5 miles from Ronald Reagan Washington National Airport (DCA).

Alternatively, Dulles International Airport (IAD) is 27 miles and Baltimore/Washington International Airport (BWI) is 32 miles respectively. A variety of ground transportation options are available at the airports.

For more information please contact:

Amanda Griffin
Vice President, Education and Program Management
United Fresh Produce Association
Phone: (202) 303-3412
Fax: (202) 303-3433
Email: agriffin@unitedfresh.org