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Produce Sales Training

Sunday, June 9 (8:30am) - Monday, June 10, 2019 (11:30am US/Central)
McCormick Place South Building - Chicago Convention Center
2301 S King Drive [map]
Chicago, IL 60616

My Meetings

United's Produce Sales Training teaches fundamental selling skills and techniques for sales professionals in the fresh produce industry. With each course limited to just 20 participants, the training is designed to be highly interactive and customized.

In the day and a half program, participants will learn:

• How to identify customer needs
• How to engage the customer early in the process
• How to match products, benefits and needs
• How to overcome objections
• How to close

This course is designed for “up-and-coming” sales staff who work in the produce industry.

Registration Includes:

Course training materials, light refreshments and lunch on Day 1 and light refreshments on Day 2.

Your registration to the Sales Training Program includes a complimentary Trade Show pass for both convention show days (Tuesday, June 11 and Wednesday, June 12). If you would like to upgrade this pass, please contact Amanda Griffin at or 202-303-3412.

Who Should Attend:

Up-and-coming produce sales professionals who would like to deepen their fundamental knowledge of the sales process.

Meeting Attire:

Business Casual

Registration Fees:

These fees are available through 06/08/2019
Name Price Available To
Member Rate $1,500.00   United Fresh Members
Non-Member $1,850.00   NonMember

Cancellation and Other Policies:

This course is limited to a small number of attendees. Due to the unique nature and size of this course, cancellations made less than two weeks from the start of the course will not be issued a refund. Company substitutions are acceptable.

General Hotel Information:

We have room blocks set up at multiple Chicago hotels through our housing provider onPeak. It will be your responsibility to get to and from McCormick Place for training. Please click here to access that block -

Travel Information:

This event takes place at McCormick Place - South Building in Chicago, IL. The property is located 12 miles from the Chicago Midway International Airport (MDW) and 23 miles from Chicago O'Hare International Airport (ORD).

For more information please contact:

Amanda Griffin
Vice President, Education and Program Management
United Fresh Produce Association
Phone: (202) 303-3412
Fax: (202) 303-3433