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Produce Sales Training

Thursday, December 6 (8am) - Friday, December 7, 2018 (12pm US/Pacific)
Sheraton Gateway Los Angeles Hotel - LAX
6101 W Century Boulevard [map]
Los Angeles, CA 90045

My Meetings

United's Produce Sales Training teaches fundamental selling skills and techniques for sales professionals in the fresh produce industry. With each course limited to just 20 participants, the training is designed to be highly interactive and customized.

In the day and a half program, participants will learn:

• How to identify customer needs
• How to engage the customer early in the process
• How to match products, benefits and needs
• How to overcome objections
• How to close

This course is designed for “up-and-coming” sales staff who work in the produce industry.

Registration Includes:

Course training materials, breakfast and lunch on Day 1, and breakfast on Day 2.

Who Should Attend:

Up-and-coming produce sales professionals who would like to deepen their fundamental knowledge of the sales process.

Meeting Attire:

Business Casual

Registration Fees:

These fees are available through 12/05/2018
Name Price Available To
Member Rate $1,500.00   United Fresh Members
Non-Member $1,850.00   NonMember

Cancellation and Other Policies:

This course is limited to just 20 attendees. Due to the unique nature and size of this course, cancellations made less than two weeks from the start of the course will not be issued a refund. Company substitutions are acceptable.

General Hotel Information:

A limited block of rooms at the group rate of $155/night is available at the hotel. Rooms must be booked no later than November 15, 2018. To book a room, click here ( or contact the hotel at 800-325-3535 and ask for the United Fresh rate.

For more information, visit:

Travel Information:

This event takes place at the Sheraton Gateway Los Angeles Hotel at LAX. The property is located just 1 mile from the LAX Airport. The hotel provides a complimentary Shuttle.

For more information please contact:

Amanda Griffin
Senior Director of Education & Member Programs
United Fresh Produce Association
Phone: (202) 303-3412
Fax: (202) 303-3433