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Traceability: Is the Continued Criticism Warranted?

Thursday, September 20, 2018 (2pm - 3pm US/Eastern)
My Meetings

Traceability: Is the Continued Criticism Warranted?

More than a decade ago, the inability to quickly address produce-related outbreaks was blamed on traceability. Despite the launch of the Produce Traceability Initiative (PTI), the accessibility of technology, and advances such as Blockchain, regulators, consumer groups, and the media still pointed an accusatory finger at industry traceability during recent outbreaks. Why? Understand the improvements that have been made, the challenges that persist, and how the entirety of the supply chain is coming together to tackle this issue. This webinar will review the difference between an outbreak investigation and a recall, what traceability can and canít do, the current status of FSMA and other traceability regulations, and why regulations are not the solution.

All supply chain members should join this webinar, particularly those who are NOT currently subject to one up/one down FDA recordkeeping requirements.

Registration is complimentary for United Fresh members and $100 for non-members to participate.

This is part of the 2018 United Fresh Webinar Series and this webinar is sponsored by Ecolab.

Related Web Pages and Sites:
The following resources are provided as an incomplete list of traceability related efforts, some of which are specific to the fresh produce industry.

Registration Includes:

Webinar link and toll free phone line.

Registration Fees:

These fees are available through 09/20/2018
Name Price Available To
Non-Member Rate $100.00   Non-Members
United Fresh Member Rate $0.00   United Fresh Members

Is Media Allowed?


For more information please contact:

Erin Grether Lootens
Executive Assistant, Tiffany Atwell, Global Government and Industry Affairs Leader
CORTEVA Agriscience
Phone: (202) 728-3608