2009 FRESHCONEX Congress – Focus on Fresh-Cut Tuesday, February 3, 2009 Berlin Germany

United Fresh and Eurofruit Magazine have once again partnered to bring you the 2009 Freshconex Congress and Business Forums, which are held in conjunction with Fruit Logistica February 3-6, 2009 in Berlin, Germany.

The 2009 Freshconex Congress is a full-day event held the day before the Freshconex exhibition, featuring educational sessions focused on the latest trends in the international fresh-cut industry. Some of this year's topics include:

Fresh-cut convenience trends in Southern Europe
A detailed analysis of the fresh-cut convenience market in France, Spain and Italy where sales are growing strongly in line with consumer demand.

Focus on the fresh-cut sector in Italy
Italy is emerging as one of Europe's leading fresh-cut markets. Sales of fresh-cut fruits and vegetables have been booming in recent years and are now worth some EUR700m annually, second only to the UK in value terms. Hear from leaders in the industry as they discuss the main market trends, new processor products, and the importance of the food service sector.

Fresh-cut and the application of science
Innovation in product, packaging and technology are vital to the continued growth of the fresh-cut convenience sector. Learn how technological research will play a decisive role in the future growth of the fresh-cut convenience sector, especially as the freshness and nutritional value of fruit and vegetable products have a significant impact on market success.

Fresh-cut in the field starts at the seed
Seed suppliers are working on the development of a new breed of fruits and vegetables engineered to meet the special demands of the fresh-cut market. Three of Europe's leading seed producers will be on hand at the FRESHCONEX Congress to discuss the steps they are taking to develop new products specifically aimed at the convenience market. Rens Knieriem from Nunhems, Anton van Dormaelen from Rijk Zwaan and Ton van de Goor from Syngenta Seeds will outline the special challenges involved in the development of seeds for guaranteed success in the fresh-cut business.

The three-day Exhibition - which follows the Congress - will feature product displays from the fruit and vegetable segment, product preparation equipment and technology, packaging and labeling, ingredients and additives, point-of-sale technical accessories and vending machines.

Visitors to Freshconex and Fruit Logistica will have the opportunity to attend the Freshconex Business Forum for daily educational briefs on cutting-edge innovations in the fresh-cut convenience industry. Hear leaders in the fresh produce and fresh-cut sectors like Cali Tanguay of Apio Inc, Massimo Bellotti of Nespak, and Alessandro Turatti present on the latest technology in packaging, packaging films, and processing equipment. Listen to Jan van der Horst of Urschel International and Wilco Fauth of FTNON discuss cutting, slicing and dicing, or Klaus Klische of Fresh Factory and Paddy Callaghan of Nature’s Best Limited discuss opportunities to market and promote fresh-cut salads, fruits, and vegetables. Finally, take part in discussions led by Greg Wohlleb of BUNZL Distribution, Teri Johnson of Key Technology, and Giancarlo Colelli offering new techniques for improving inbound logistics management, optical inspection, and the quality of fresh-cut products as it travels to the retail market.

Register online for the special Freshconex Congress online registration fee of €250. This limited-time registration fee includes entry into the following events:

• Freshconex Congress: February 3, 2009


• Freshconex Trade Fair: February 4-6, 2009


• Entry to the Opening Ceremony and Official Reception of Fruit Logistica/Freshconex: February 3, 2009


• Entry to the Freshconex trade show and Freshconex Business Forum: February 4-6, 2009


• Entry to Fruit Logistica and the FL Hall Forum from February 4-6, 2009

Don’t miss this opportunity to take part in Freshconex where top players from around the world of fresh-cut convenience meet and do business. For more information, contact Melissa Speed,at 202-303-3404.

Related Web Pages and Sites:
Register Today!




For more information please contact:
Melissa Speed
Director of International Member Services