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Training for a Recall, Communicating Under Fire ~ April, 2008
Wednesday, April 2 - Friday, April 4, 2008
Hilton Phoenix Airport Hotel
2435 S. 47th Street
Phoenix, AZ 85034
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Registration Closed -- Meeting Full
Added by popular demand!
The United Fresh Research & Education Foundation is offering a 3rd hands-on educational course, "Training for Recall, Communicating Under Fire." This two-day training program will focus on helping you understand the fundamentals of a product recall, including your rights and responsibilities, the role of the FDA, how to limit your liability and manage customer expectations. In addition, we'll take an in-depth look at how to build a customized communication plan in the event of a recall, and how to effectively communicate to the industry, customers, consumers and the media.
At the very least your produce recall team should include management, technical staff and your marketing/communications staff. If a product recall is not properly handled by your entire recall team, it can quickly turn into a crisis situation. This course is designed for everyone on your produce recall team. It will combine recall protocols and communication management principles to ensure that both your technical food safety staff and communication and marketing staff know how to work together effectively and efficiently in a product recall situation.
In addition to the two-day training course, United Fresh is offering a customized media training session that will take place Friday morning (separate registration required). This media training course prepares you for the stresses of a real-life interview, so you know what to expect when it really happens. Our communication experts will teach you how to deliver your messages while being aggressively interviewed under the heat of the camera lights. Take what you learn and apply it to phone interviews, radio interviews and other crisis communication situations.
2-day Recall Training Course: April 2 & 3
9:00 a.m. - 5:00 p.m. Wednesday
8:30 a.m. - 3:00 p.m. Thursday
Media Training: April 4
7:30 a.m. - 12:00 p.m. Friday
(Separate registration required; limited to 15 attendees)
Related Files:
Registration Includes:
Registration for the Recall Course includes the 2-day training program with two lunches and program materials.
Registration for the Media Training includes a half-day of customized media training. Class size is limited to 15 attendees to ensure personalized attention and maximum benefit. Each attendee will have an opportunity to be on camera and experience mock media interviews.
Ask about our
special group rates.
Who Should Attend:
This course is designed for companies throughout the produce supply chain including Growers/Shippers/Packers, Processors, Wholesalers & Distributors, Retails, Restaurant Operators and Industry Organizations, including commodity boards and associations.
Who should attend:
Operations managers
Inventory control managers
Q&A technicians
Food Safety managers
Communication and marketing professionals
Media Spokespersons
Customer or Member services
Anyone on your company Recall Team
Anyone on your company Crisis Management Team
Meeting Attire:
Business Casual
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Registration Fees:
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Name |
Price |
Available To |
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Recall Training Course (Member Rate)
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$895.00
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Regular
Regular (International)
Customer
Customer (International)
Associate
Associate (International)
Allied Association
Allied Association (International)
Government
University
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Recall Training Course (Non-Member Rate)
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$1,195.00
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Guest
NonMember
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Media Training (Member Rate)
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$995.00
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Regular
Regular (International)
Customer
Customer (International)
Associate
Associate (International)
Allied Association
Allied Association (International)
Government
University
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Media Training (Non-Member Rate)
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$1,295.00
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Guest
NonMember
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Both Recall & Media Training (Member Rate)
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$1,695.00
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Regular
Regular (International)
Customer
Customer (International)
Associate
Associate (International)
Allied Association
Allied Association (International)
Government
University
|
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Both Recall & Media Training (Non-Member Rate)
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$2,395.00
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Guest
NonMember
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Cancellation and Other Policies:
Cancellations must be submitted no later than two weeks prior to the start date of the selected seminar to be issued a refund, less a $50 cancellation fee. Cancellations made less than two weeks will not be issued a refund. Company substitutions are acceptable.
General Hotel Information:
The Hilton Phoenix Airport Hotel
2435 S. 47th
Phoenix, AZ 85034
Phone:(480) 894-1600
Room Rate: $159 per night plus tax
Book your reservation by calling the hotel at 480-894-1600 and identifying yourself with the United Fresh Produce Association.
Be sure to make your hotel reservation by the deadline,
March 11, 2008.
Travel Information:
The meeting location is conveniently located 1.5 miles from the Phoenix Sky Harbor International Airport. Please make your flight arrangements to fly directly to Phoenix.
The
Hilton Phoenix Airport Hotel provides free shuttle service to and from the airport.
For more information please contact:
Beth Berman
