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Training for a Recall, Communicating Under Fire ~ November, 2007


Thursday, November 8 - Saturday, November 10, 2007
Sheraton Baltimore Washington Hotel
1100 Old Elkridge Landing Road [map]
Baltimore, MD 21090

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The United Fresh Research & Education Foundation is offering a new, hands-on educational course, "Training for Recall, Communicating Under Fire." This two-day training program will focus on helping you understand the fundamentals of a product recall, including your rights and responsibilities, the role of the FDA, how to limit your liability and manage customer expectations. In addition, we'll take an in-depth look at how to build a customized communication plan in the event of a recall, and how to effectively communicate to the industry, customers, consumers and the media.

At the very least your produce recall team should include management, technical staff and your marketing/communications staff. If a product recall is not properly handled by your entire recall team, it can quickly turn into a crisis situation. This course is designed for everyone on your produce recall team. It will combine recall protocols and communication management principles to ensure that both your technical food safety staff and communication and marketing staff know how to work together effectively and efficiently in a product recall situation.

In addition to the two-day training course, United Fresh is offering a customized media training session that will take place Saturday morning (separate registration required). This media training course prepares you for the stresses of a real-life interview, so you know what to expect when it really happens. Our communication experts will teach you how to deliver your messages while being aggressively interviewed under the heat of the camera lights. Take what you learn and apply it to phone interviews, radio interviews and other crisis communication situations.

2-day Recall Training Course: November 8 & 9
9:00 a.m. - 5:00 p.m. Thursday
8:30 a.m. - 3:00 p.m. Friday

Media Training: November 10
7:30 a.m. - 12:00 p.m. Saturday
(Separate registration required; limited to 15 attendees)

Related Web Pages and Sites:
Reserve Hotel Room at Sheraton Baltimore Washington Hotel

Related Files:

Preliminary Agenda
Download Registration Form
Speaker Bios
Program Brochure

Registration Includes:

Registration for the Recall Course includes the 2-day training program with two lunches and program materials.

Registration for the Media Training includes a half-day of customized media training. Class size is limited to 15 attendees to ensure personalized attention and maximum benefit. Each attendee will have an opportunity to be on camera and experience mock media interviews.

Ask about our special group rates.

Who Should Attend:

This course is designed for companies throughout the produce supply chain including Growers/Shippers/Packers, Processors, Wholesalers & Distributors, Retails, Restaurant Operators and Industry Organizations, including commodity boards and associations.

Who should attend:

Operations managers
Inventory control managers
Q&A technicians
Food Safety managers
Communication and marketing professionals
Media Spokespersons
Customer or Member services
Anyone on your company Recall Team
Anyone on your company Crisis Management Team


Registration Fees:

These fees are available through 11/07/2007
Name Price Available To
Recall Training Course (Member Rate) $895.00   Produce Company
Produce Company (International)
Retail-Foodservice
Retail-Foodservice (International)
Allied Company - Equipment, Products & Services
Allied Company - Equipment, P&S (Intl)
Allied Association
Allied Association (International)
Government
University
Recall Training Course (Non-Member Rate) $1,195.00   Guest
NonMember
Media Training (Member Rate) $995.00   Produce Company
Produce Company (International)
Retail-Foodservice
Retail-Foodservice (International)
Allied Company - Equipment, Products & Services
Allied Company - Equipment, P&S (Intl)
Allied Association
Allied Association (International)
Government
University
Media Training (Non-Member Rate) $1,295.00   Guest
NonMember
Both Recall & Media Training (Member Rate) $1,695.00   Produce Company
Produce Company (International)
Retail-Foodservice
Retail-Foodservice (International)
Allied Company - Equipment, Products & Services
Allied Company - Equipment, P&S (Intl)
Allied Association
Allied Association (International)
Government
University
Both Recall & Media Training (Non-Member Rate) $2,395.00   Guest
NonMember


Cancellation and Other Policies:

Cancellations must be submitted no later than two weeks prior to the start date of the selected seminar to be issued a refund, less a $50 cancellation fee. Cancellations made less than two weeks will not be issued a refund. Company substitutions are acceptable.

General Hotel Information:

Sheraton Baltimore Washington Hotel
1100 Old Elkridge Landing Road
Baltimore, Maryland 21090
Phone: (443) 577-2100
Hotel Rate: $139 per night plus tax
Book Online - click here!
Make your hotel reservation by the deadline, October 15, 2007.

Travel Information:

The meeting location is conveniently located by the Baltimore Washington International Airport (BWI). Please make your flight arrangements to fly directly to BWI. The Sheraton Baltimore Washington Hotel provides free shuttle service to and from BWI.

For more information please contact:

Beth Berman