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Opportunities to Drive Produce Sales to Schools Workshop


Wednesday, December 12, 2012 (8am - 11am US/Pacific)
Sheraton Cerritos Hotel
12725 Center Court Drive [map]
Cerritos, CA 90703

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In cooperation with the Fresh Produce and Floral Council, United Fresh is pleased to present a workshop: Opportunities to Drive Produce Sales to Schools.

Healthier school lunches, salad bars and the Fresh Fruit and Vegetable Program are increasing the amount and variety of fresh fruits and vegetables purchased by schools and creating new business opportunities for all sectors of the produce industry. Recent changes in the National School Lunch Program now require schools to double the amount of fruits and vegetables served each day and serve a colorful variety of vegetables each week. In California hundreds of schools have salad bars and the Fresh Fruit and Vegetable Program, creating tremendous demand for fresh produce. Schools are looking for innovative ways to incorporate fresh produce in their school menus and develop partnerships with the produce industry.

Speakers

Dr. Robert Lewis, Director of Food Services, El Monte City School District (El Monte, CA)

Cathy Tang, Director, Child Nutrition Services, Lynwood Unified School District (Lynwood, CA)

Laurel Goins, Food Service Supervisor, Rio School District (Oxnard, CA)

Kara Muniz, Director of Food Services, Hueneme Elementary School District (Port Hueneme, CA)

Brad Knipscheer, Director of Nutrition Services, Hemet Unified School District (Hemet, CA)

Jennifer McNeil, Assistant Director of Nutrition Services, Hemet Unified School District (Hemet, CA)

Russell Boyd, Director of Sales, Sunrise Produce

Lorelei DiSogra, Vice President Nutrition and Health United Fresh Produce Association,Washington, D.C.


Schedule

8:00-8:30: Continental Breakfast

8:30 9:00: Introductions and Overview of School Nutrition Programs Increasing Demand for Fresh Fruits and Vegetables: School Lunch, Salad Bars, and Fresh Fruit and Vegetable Program

9:00 -10:15: School Food Service Panel Discussion: Opportunities to Drive Produce Sales in Schools

10:15-10:45: Table Discussion: School Food Service Directors and Produce Suppliers

10:45-11:00: Closing Discussion: Enhancing Future Collaboration

Related Web Pages and Sites:
Opportunities to Drive Produce Sales to Schools Workshop Website

Related Files:
Opportunities to Drive Produce Sales to Schools Workshop Registration Form

Registration Includes:
Registration for the workshop is $40 and includes a continental breakfast. For more information, please contact Jeff Oberman, United Fresh vice president of membership & trade relations, at 831-422-0940 or joberman@unitedfresh.org.

Who Should Attend:
Grower-shippers, fresh-cut processors, produce wholesalers and distributors and any company or organization with an interest in serving fresh produce in schools will benefit from participating in this program.


For more information please contact:
Jeff Oberman
Vice President, Trade Relations
United Fresh Produce Association
Phone: (831) 600-8922
Fax: (202) 303-3433
Email: joberman@unitedfresh.org